Man, the airwaves have sure become overpopulated with copywriter’s websites over the last half a decade! Worst is, so many of them all sound the same. It’s just lazy copywriting, people. Your task, as a copywriter is to first find the unique, compelling idea you are selling. Then to put that into words. That applies […]
Copywriters, never email a client a “draft”
It’s tempting, as a copywriter. You want your new copywriting client to weigh in on the direction you’re taking. So you send them the document you’ve been working on to get their input. It’s an amateur copywriter’s mistake. Here’s why: You never want to show your client less than your best copywriting. You need to […]
Help stamp out capitalization of generic words
So, you sell Camera Lenses? Or, your latest innovation is an Email Marketing Solution that gives Clients more access to Leads? Grrrr, it drives me batty. Capitalizing generic words does not make them sound more important to the reader. Rather, it confuses. While you may not, many in your audience still remember the rule from […]
Business Referrals—a golden gift (to most, at least)
Referrals can be a good source of leads, and most business people welcome – no, encourage – them. But if you were too busy already, would you turn down someone who said they’d like to get to know you, because they may have clients to refer?