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Lisa Banks

Online copywriter - Web content that speaks to the hearts of your customers

You are here: Home / A copywriter’s life / How I Became a Copywriter

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How I Became a Copywriter

I am often asked how I ended up becoming a copywriter.

There’s a story.

It involves fate and a practical goal: paying off a student loan.

In fact, I had no idea what a copywriter was until I became one.

I finished my MBA straight after business school and found myself with what I thought was an enormous amount of student loan debt ($40,000). I really didn’t want to begin my work life chained to that debt – and possibly incurring even more right away in order to get set up with all the things that adults need: a nice car and apartment, furniture, and so on.

What I really wanted to do was travel. But how on earth could I do that when I owed so much money?

I was working as the career placement officer for my graduate school, so I had some great tools at my disposal. I found the job that paid the most and also allowed me to escape the country – teaching English in Japan.

If I could have chosen a place to visit, I would have preferred France, Italy, or another European country. But the pay just wasn’t there. So Japan it was.

I went reluctantly into that gig thinking I would be in exile for a few years. Then I could come back debt-free and ready to start a career.

But it was nothing like I thought it would be.

It worked out better than I could ever have imagined, enriching me as a person, lining me up for a great career, and changing the direction of my life forever.

I paid off my student loan debt after two years. I got paid every month, and I would march straight to the post office to send a money order to my bank back in Canada.

But when the time was up, I wasn’t ready to leave Japan. So I moved to Tokyo, answered an ad in the newspaper, and found a great job at a large telecommunications company as a copywriter.

I didn’t even know what a copywriter was, but somehow the stars aligned.

To think, it’s all thanks to my student loan debt.

I became a student of the world who appreciates other cultures. I got to travel around Asia. I married my husband in India. And we are growing our young family together in Florida.

When I arrived in Florida in 2002, I spring boarded my copywriting background into work at ad agencies, then an SEO company and as a digital marketer.

And none of this would have happened if I weren’t looking for the fastest way to get that loan to zero.

What motivates you every day? Do you have a story to share on how you got into copywriting or your line of work? Drop it in the comments below!

Reader Interactions

Comments

  1. Laura says

    September 23, 2017 at 9:27 pm

    Wow Lisa, it’s amazing how things happen how they need to to put you right where you belong. Great story!

    Reply
    • Lisa Banks says

      September 24, 2017 at 10:03 pm

      Hi Laura, isn’t it amazing sometimes? Thanks for stopping by!

      Reply

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Lisa Banks

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