I am often asked how I ended up becoming a copywriter. There’s a story. It involves fate and a practical goal: paying off a student loan. In fact, I had no idea what a copywriter was until I became one. I finished my MBA straight after business school and found myself with what I thought […]
Can copywriters get away with working just when they feel like it?
Sometimes I get that great idea for a copywriting client. It just goes “click” and I know exactly how I’m going to write it. When that idea clicks, I run straight to my keyboard. The copy flows off my fingertips, the page comes alive, and editing is often minimal. But as a freelance copywriter, is […]
Copywriters, never email a client a “draft”
It’s tempting, as a copywriter. You want your new copywriting client to weigh in on the direction you’re taking. So you send them the document you’ve been working on to get their input. It’s an amateur copywriter’s mistake. Here’s why: You never want to show your client less than your best copywriting. You need to […]
Copywriters, keep your clients! It’s harder to find new ones
Everyone in business knows it’s easier (and cheaper) to keep an existing client than to get a new one. But copywriters can get lazy. I know, I’ve been on the receiving end of freelance copywriters’ work as a previous marketing director. And it’s super annoying when a copywriter who has done beautiful work the first […]
High-quality content: writing for your readers (and SEO)
High-quality content is now the biggest concern of online marketers. We have Google to thank in part for their recent Panda/Farmer update. And I’d also like to think that website owners are reaching a maturity level where it’s understood that their readers want more high-quality content to help in their research and buying process. What […]
Need an idea? Go to the bathroom.
I’m sitting at Starbucks working on copy for a client right now. Their About page is lacking, and I need a way to introduce some unique points about the company. Ugh, I’m stuck. I don’t just want to rewrite the same thing every other website in this industry says. Okay, time for a bathroom break. […]