It’s tempting, as a copywriter. You want your new copywriting client to weigh in on the direction you’re taking. So you send them the document you’ve been working on to get their input.
It’s an amateur copywriter’s mistake. Here’s why:
You never want to show your client less than your best copywriting. You need to make sure you’ve understood the client’s needs and desires before writing, and then show them what you’ve created when you feel it’s as good as it can get. (That’s your real first draft!)
Yes, they will have changes. It may not be fun to have your copywriting edited, especially when you feel you’ve done your best. But they are the client, and of course new things come to mind when they read it, etc. It’s just a part of being a freelance copywriter. Expect – and look forward to – client input after a first, second and perhaps even a third draft.
All you accomplish when you send your client a “draft of what you’ve been working on” is to show them you really don’t know how to polish your work so it shines. They see half-arsed work though they are paying you for your best.
What do you think? Ever take the “draft” approach?