After you’ve been a copywriter for a while, it’s easy to fall into a rut. Everything you write starts to sound the same. This irks me, both as someone who has hired copywriters and as one myself. I don’t like to see stale copywriting come across my desk, and I don’t like to be the […]
Quality in Copywriting – What’s Your Process?
As a copywriter, it’s tempting to just write what you think the client wants or needs, read it over and send it off. After all, a fast turnaround lets you take on more billable work and should satisfy the client, too, right? Some copywriters can write fast. And maybe their stuff turns out fine on […]