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Lisa Banks

Online copywriter - Web content that speaks to the hearts of your customers

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Other Media Samples

Case Studies

Case study copy that highlights an online commerce service’s successful implementation. Includes testimonials and client comments, business metrics, service overview. Presented in a concise two-page summary (design and layout provided by client).

Downloadable assets

White paper for MarTech company Amplitude

How Digital Disruptors are Transforming D2C with Best-in-Class Tech Stacks

Advertising

Although I specialize in online communications and newsletters, it’s good to know your copywriter also has experience writing print, television and radio ads >>

Newsletters
In print or online, a newsletter adds a great dimension to your relationship with your audiences >>

Press releases
Press releases are an inexpensive way to generate more traffic to your website and also increase your public profile >>

Brochures
Most companies need printed materials they can hand or mail to prospects. Brochures do the selling when you can’t be there in person >>

Catalogs
I probably owe my three years as in-house copywriter for NTT in Tokyo for my ability to write short, clear descriptions >>

White papers
Well-written white papers can serve as powerful tools for your company. Click here to see a white paper I wrote for a provider of business process automation software >>

Presentations
The incredible capabilities of presentation software today allow you to interact as much as you want with your audience. But beware >>

Direct mail
This medium still proves a viable way to reach many audiences, whether in support of a cross-media campaign or as a stand-alone promotion >>

Technical writing
Product and service manuals require a different type of writing and creativity from other types of copywriting projects. Nevertheless >>

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Lisa Banks

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