Case Studies
Case study copy that highlights an online commerce service’s successful implementation. Includes testimonials and client comments, business metrics, service overview. Presented in a concise two-page summary (design and layout provided by client).
Advertising
Although I specialize in online communications and newsletters, it’s good to know your copywriter also has experience writing print, television and radio ads >>
Newsletters
In print or online, a newsletter adds a great dimension to your relationship with your audiences >>
Press releases
Press releases are an inexpensive way to generate more traffic to your website and also increase your public profile >>
Brochures
Most companies need printed materials they can hand or mail to prospects. Brochures do the selling when you can’t be there in person >>
Catalogs
I probably owe my three years as in-house copywriter for NTT in Tokyo for my ability to write short, clear descriptions >>
White papers
Well-written white papers can serve as powerful tools for your company. Click here to see a white paper I wrote for a provider of business process automation software >>
Presentations
The incredible capabilities of presentation software today allow you to interact as much as you want with your audience. But beware >>
Direct mail
This medium still proves a viable way to reach many audiences, whether in support of a cross-media campaign or as a stand-alone promotion >>
Technical writing
Product and service manuals require a different type of writing and creativity from other types of copywriting projects. Nevertheless >>
