I am often asked how I ended up becoming a copywriter. There’s a story. It involves fate and a practical goal: paying off a student loan. In fact, I had no idea what a copywriter was until I became one. I finished my MBA straight after business school and found myself with what I thought […]
How to hire a freelance copywriter – where to start
So, you know you need to hire a freelance copywriter. You have probably Googled a few searches for things like “website copywriter”, “online copywriter”, or even your industry + copywriter. There are tons of freelance writers online to choose from. How do you know who’s going to hit it out of the park for your […]
Two Ways for a Copywriter to Specialize
Man, the airwaves have sure become overpopulated with copywriter’s websites over the last half a decade! Worst is, so many of them all sound the same. It’s just lazy copywriting, people. Your task, as a copywriter is to first find the unique, compelling idea you are selling. Then to put that into words. That applies […]
Can copywriters get away with working just when they feel like it?
Sometimes I get that great idea for a copywriting client. It just goes “click” and I know exactly how I’m going to write it. When that idea clicks, I run straight to my keyboard. The copy flows off my fingertips, the page comes alive, and editing is often minimal. But as a freelance copywriter, is […]
Need an idea? Go to the bathroom.
I’m sitting at Starbucks working on copy for a client right now. Their About page is lacking, and I need a way to introduce some unique points about the company. Ugh, I’m stuck. I don’t just want to rewrite the same thing every other website in this industry says. Okay, time for a bathroom break. […]
Quality in Copywriting – What’s Your Process?
As a copywriter, it’s tempting to just write what you think the client wants or needs, read it over and send it off. After all, a fast turnaround lets you take on more billable work and should satisfy the client, too, right? Some copywriters can write fast. And maybe their stuff turns out fine on […]