A recent Gainesville client told me he originally skipped over me in favor of another copywriter, based in Orlando, because “she had a photo on her site” and she looked friendly and smart. You know, she was wearing glasses, and all that.
It’s really too bad he found my site during the few weeks it went without a photo of me. We had just updated the site design, understanding that it would be a work in progress. And we had a few things still undecided that meant we had to wait on posting the photo.
He went with the Orlando copywriter, didn’t like what she wrote–and came back to me to see if I could fix it.
If I had just gotten my photo up sooner, he wouldn’t have had to pay two copywriters to write the same brochure.
When people hire you, they want to see who you are. The Internet isn’t the Yellow Pages. Often the one who provides the most high-quality information wins out–and that includes images. A picture tells a prospect instantly things you just can’t convey with words. Images and copy work together to create a complete message.