I’ve been writing copy for 11 12 years now. Some projects have been so mind-numbing it was almost painful for me. (I have felt at times that if I had to write one more ad or brochure for a home builder, I’d go crazy.) Other things got me all jazzed up, like this organic clothing website I helped write for a couple years ago. I was so excited to work that I would sneak out of bed to work on it just a little more at night!
I know I write better when I feel the passion flowing from my fingertips. And I want to always send out the best copy possible. So, I have decided to define my copywriting niche.
Here’s what I look for in a client. I’m struggling with how to label this, though. Copywriter specializing in creative businesses? It’s not as easy as picking one field, like lawyers, medical, or real estate. (Those niches seem to be getting lots of action for copywriters these days—but that’s not who I write best for.)
The type of writing I like best is usually suited to those who work in a creative field, like graphic or interior design, photography, floral design… But sometimes its a niche online retailer that needs help getting its story across.
Really, all that I ask is that you (or your business) have your own unique personality.
I might normally say I don’t write for the financial industry. But last week I was approached by a man starting his own financial planning business, and he had a vision. It was all about elephants. Boy, did it resonate with me. I helped him with his brochure, and he was thrilled with the copy. We hope to have a lasting, mutually beneficial working relationship. And that’s how it should work.
I’ll keep you posted on how it goes with defining my niche.