Direct Mail Copywriting Samples

This medium still proves a viable way to reach many audiences, whether in support of a cross-media campaign or as a stand-alone promotion. In fact, this medium commands specialized study and focus by many copywriters, as the principles translate directly into results for the client. While it's not my primary focus, I continually learn and borrow techniques from this specialization to improve my copywriting overall.

Coming soon:

Postcard campaign for skincare clinic
Lead-generation mailing for mortgage company