Copywriter Lisa Banks Lisa Banks, M.B.A. Copywriter Florida, Atlantic Canada, Japan

Your online communications specialist

Copywriting experience for over 30 different B2C and B2B client industries; top consumer brands as well as complex industrial products.
Specialize in writing for the web, including content management and search engine friendly copy that meets communication goals.
Advertising agency and client-side copywriting experience.


[Marketing Director / SEO Copywriter]
SEO Advantage, Tampa, Florida

Conceptual development, copywriting, proofreading, and editing for online communications: websites, landing pages, paid search advertising.
Development of online revenue-generating portals for various industries: real estate, law, accounting, search engine optimization resources, incorporating services.
Manage online press release writing and distribution.

[Freelance Copywriter]

Conceptual development, copywriting, proofreading, and editing on contract basis for advertising agencies and companies in over 30 industries (B2B and B2C) throughout the USA, Canada, and Japan.
Monthly copywriting of home page and content for top American coffeemaker brand. Home page copy promoting online sweepstakes pulled in 18,000 entries within first two weeks.
Research, translation, and copywriting for Japan's largest mobile phone service provider.
Search engine writing for agencies specializing in Internet solutions.
Develop and write copy for brochures, sales letters, direct mail, newsletters digital signage content, print advertising, corporate videos, product sheets, presentations, mailers, manuals, press releases, email newsletters, radio spots, catalogs, TV commercials, advertorials, case studies.
Consult on strategy and critique existing materials for clients. Provide support for agencies submitting proposals to potential clients.
Partner with art director to offer full-service production of marketing materials.
American Advertising Federation volunteer for local Addy Awards.

[Senior Copywriter] Adbiz, Alachua, Florida

Conceptual development and content planning including research, brand development, copywriting, and editing for web copy, advertising, direct mail, and other marketing collateral.
Ongoing development of content as editor of revenue-generating online portal incorporating affiliate marketing and directory listings.
Spearhead public relations efforts: press release development, distribution, and follow-up. Maintain current local and national press contact lists.
Edit client-provided copy. Provide critiques of client materials.
Write surveys; code and analyze responses; prepare research reports.
Participate in client meetings and interview key staff to develop points of differentiation and gather information.
Write internal communications: creative briefs, client profiles, agency promotion including website, event invitations, staff profiles, client case studies, RFPs, proposals. Presented seminar on basics of market research to agency staff and interns.
Supervise copywriting internship program

[Copywriter / Marketing Strategist]
Verandaux Visual Communications, Ocala, Florida

Consulted on account strategy formulation, provided reports and recommendations to account executives and agency management. Composed proposals resulting in acquisition of new accounts.
Coordinated all copywriting and proofreading at medium-sized advertising agency for a wide variety of client industries, including equine embryo transfer, residential development and real estate, fitness, custom closet solutions, fire apparatus, high vacuum components, security gates, air intake filters, and much more.
Conducted research including client-satisfaction interviews, client industry research, marketing best practices, new developments in media such as e-mail marketing, direct mail, lead generation tactics, and ROI measurement.
Researched media and maintained contact lists for public relations.
Initiated internal e-mail seminar on copywriting and creativity for staff education and motivation.
Drafted and reviewed the president's communications with stakeholders.

[Staff Copywriter / Communications Instructor]
NTT Solco Corporation, Tokyo, Japan

Copywriting & Translation

Developed English-language promotional materials for clients in the telecommunications industry, primarily NTT DoCoMo (Japan's largest mobile service provider - 50 million subscribers).
Copywriting/translation from Japanese to English of headlines and product descriptions for quarterly 80-page mobile phone catalog, product booklet for 3G FOMA cell phone service and handsets, brochures, new product sheets, and various promotional materials.
Technical writing of user manuals for mobile phone online services and handset user manuals.
Worked with account executives and production staff of Japanese advertising agencies (Dentsu, DentsuTech, and NTT Ad) for creative that appealed to the clients' worldwide non-Japanese target markets including partner organizations, investors, and consumers.
Developed company policies for word usage, consulted The Chicago Manual of Style and AP Stylebook extensively.
Researched and wrote audio scripts for NTT national telephone and Internet service automated help line and Tokyo Imperial Hotel internal phone system.

Communications Support for Call Center

Cultural communications consultant for NTT East call center handling inquiries from non-Japanese subscribers of telephone and Internet service. Provided scripts to aid in clear communications with callers. Translated e-mail communications from English-language customers and advised on reply.
Assisted in hiring and evaluating employees for English-language translation and call centers - conducted interviews, evaluated recorded customer interactions, counseled on communications issues. Prepared report and presented recommendations to Japanese management for improving employee morale and customer support.
Communications Seminar Instructor
Developed and conducted business communications training seminars for divisions of NTT East and corporate clients of NTT throughout the Kanto region. Prepared PowerPoint presentations and interactive exercises.
Wrote and published five beginner and intermediate textbooks/workbooks for teaching telephone and e-mail business communication skills.
Judged annual English Telephone Customer Service competition in Tokyo and Kanto.

[Language Consultant]
Hakodate City Board of Education, Hokkaido, Japan

Contracted for English language support in public school system and city hall.
Planned and instructed English language and international understanding classes for all levels.
Organized and presented workshops for Japanese teachers of English and other international instructors.
Demonstrated thorough knowledge of English grammar and ability to transcend cultural barriers in explaining complex concepts.
Organized and translated international communications materials for the Tourism and International Affairs Sections at Hakodate City Hall.
Participated in cross-cultural events, presented topics such as cooking/diet in North America. Worked with interpreters and translators when needed.

[Marketing Representative]
Sales & Marketing Group (now Mosaic Inc.), Halifax, NS, Canada

Coordinated and executed promotional campaigns for various clients in the snack and beverage industries, including Hostess Frito-Lay, Pepsi Co., and Neilson Cadbury.
Researched local markets and secured new points of distribution.
Organized daily team schedules to reach weekly program objectives. Presented reports to clients.

[Market Consultant] Dalhousie University, Halifax, NS, Canada

Conducted year-long market study including primary and secondary research of internal and external factors, strategy formulation, and presentation of recommendations and implementation plan for Atlantic Canadian franchise.
Represented Atlantic Canadian companies from tourism and brewing industries on a trade mission to Germany, Hungary, and the Czech Republic. Researched local markets and arranged and conducted business meetings on behalf of clients for international marketing MBA internship.


Master of Business Administration (International Business, Marketing)
Dalhousie University, Halifax, NS, Canada

Bachelor of Commerce (Accounting, Marketing)
Saint Mary's University, Halifax, NS, Canada

Nutrition Consulting Certificate
Gloria Packard School of Nutrition, Montreal, QC, Canada (currently enrolled by correspondence)

Business Development Seminars Financial Statement Interpretation, Chairing Effective Board Meetings, Marketing & Exporting. Growth Opportunities Agency, Digby, NS, Canada (2003)

Certificate of Japanese Language Proficiency Level II (score: 82.75%) Tokyo, Japan (2001) Ability to converse, read, and write about general matters. Approximately 1,000 kanji and 6,000 words.

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"Lisa has been a tremendous help in our efforts to give a new image to Incodea. She has taken a personal interest in our success by proposing additional documentation and white papers we had not thought of, filling a gap that had been hurting our company for a long time. She is a
formidable asset for us."

--Michael Privat, CEO & President, Incodea

newsletters • direct mail • brochures • web sites
ads • flyers • email • presentations • editorial
product sheets • commercials • corporate videos
annual reports • CD ROMs • white papers • press releases • catalogs • user manuals • letters/notices
media kits • sell sheets • postcards • more

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