WEBSITE COPYWRITER, SEO EDITOR
Your online communications specialist
experience for over 30 different B2C and B2B client industries;
top consumer brands as well as complex industrial products.
in writing for the web, including content management and search
engine friendly copy that meets communication goals.
agency and client-side copywriting experience.
COPYWRITING & MARKETING EXPERIENCE
[Marketing Director / SEO Copywriter]
Advantage, Tampa, Florida
development, copywriting, proofreading, and editing for online
communications: websites, landing pages, paid search advertising.
of online revenue-generating portals for various industries:
real estate, law, accounting, search engine optimization resources,
online press release writing and distribution.
development, copywriting, proofreading, and editing on contract
basis for advertising agencies and companies in over 30 industries
(B2B and B2C) throughout the USA, Canada, and Japan.
copywriting of home page and content for top American coffeemaker
brand. Home page copy promoting online sweepstakes pulled
in 18,000 entries within first two weeks.
translation, and copywriting for Japan's largest mobile phone
engine writing for agencies specializing in Internet solutions.
and write copy for brochures, sales letters, direct mail,
newsletters digital signage content, print advertising, corporate
videos, product sheets, presentations, mailers, manuals, press
releases, email newsletters, radio spots, catalogs, TV commercials,
advertorials, case studies.
on strategy and critique existing materials for clients. Provide
support for agencies submitting proposals to potential clients.
with art director to offer full-service production of marketing
Advertising Federation volunteer for local Addy Awards.
[Senior Copywriter] Adbiz,
development and content planning including research, brand
development, copywriting, and editing for web copy, advertising,
direct mail, and other marketing collateral.
development of content as editor of revenue-generating online
portal incorporating affiliate marketing and directory listings.
public relations efforts: press release development, distribution,
and follow-up. Maintain current local and national press contact
client-provided copy. Provide critiques of client materials.
surveys; code and analyze responses; prepare research reports.
in client meetings and interview key staff to develop points
of differentiation and gather information.
internal communications: creative briefs, client profiles,
agency promotion including website, event invitations, staff
profiles, client case studies, RFPs, proposals. Presented
seminar on basics of market research to agency staff and interns.
copywriting internship program
[Copywriter / Marketing Strategist]
Verandaux Visual Communications, Ocala, Florida
on account strategy formulation, provided reports and recommendations
to account executives and agency management. Composed proposals
resulting in acquisition of new accounts.
all copywriting and proofreading at medium-sized advertising
agency for a wide variety of client industries, including
equine embryo transfer, residential development and real estate,
fitness, custom closet solutions, fire apparatus, high vacuum
components, security gates, air intake filters, and much more.
research including client-satisfaction interviews, client
industry research, marketing best practices, new developments
in media such as e-mail marketing, direct mail, lead generation
tactics, and ROI measurement.
media and maintained contact lists for public relations.
internal e-mail seminar on copywriting and creativity for
staff education and motivation.
and reviewed the president's communications with stakeholders.
[Staff Copywriter / Communications Instructor]
Corporation, Tokyo, Japan
Copywriting & Translation
English-language promotional materials for clients in the
telecommunications industry, primarily NTT DoCoMo (Japan's
largest mobile service provider - 50 million subscribers).
from Japanese to English of headlines and product descriptions
for quarterly 80-page mobile phone catalog, product booklet
for 3G FOMA cell phone service and handsets, brochures, new
product sheets, and various promotional materials.
writing of user manuals for mobile phone online services and
handset user manuals.
with account executives and production staff of Japanese advertising
agencies (Dentsu, DentsuTech, and NTT Ad) for creative that
appealed to the clients' worldwide non-Japanese target markets
including partner organizations, investors, and consumers.
company policies for word usage, consulted The Chicago Manual
of Style and AP Stylebook extensively.
and wrote audio scripts for NTT national telephone and Internet
service automated help line and Tokyo Imperial Hotel internal
Communications Support for Call Center
communications consultant for NTT East call center handling
inquiries from non-Japanese subscribers of telephone and Internet
service. Provided scripts to aid in clear communications with
callers. Translated e-mail communications from English-language
customers and advised on reply.
in hiring and evaluating employees for English-language translation
and call centers - conducted interviews, evaluated recorded
customer interactions, counseled on communications issues.
Prepared report and presented recommendations to Japanese
management for improving employee morale and customer support.
Communications Seminar Instructor
and conducted business communications training seminars for
divisions of NTT East and corporate clients of NTT throughout
the Kanto region. Prepared PowerPoint presentations and interactive
and published five beginner and intermediate textbooks/workbooks
for teaching telephone and e-mail business communication skills.
annual English Telephone Customer Service competition in Tokyo
Hakodate City Board of Education, Hokkaido, Japan
for English language support in public school system and city
and instructed English language and international understanding
classes for all levels.
and presented workshops for Japanese teachers of English and
other international instructors.
thorough knowledge of English grammar and ability to transcend
cultural barriers in explaining complex concepts.
and translated international communications materials for
the Tourism and International Affairs Sections at Hakodate
in cross-cultural events, presented topics such as cooking/diet
in North America. Worked with interpreters and translators
Sales & Marketing Group (now Mosaic
Inc.), Halifax, NS, Canada
and executed promotional campaigns for various clients in
the snack and beverage industries, including Hostess Frito-Lay,
Pepsi Co., and Neilson Cadbury.
local markets and secured new points of distribution.
daily team schedules to reach weekly program objectives. Presented
reports to clients.
[Market Consultant] Dalhousie
University, Halifax, NS, Canada
year-long market study including primary and secondary research
of internal and external factors, strategy formulation, and
presentation of recommendations and implementation plan for
Atlantic Canadian franchise.
Atlantic Canadian companies from tourism and brewing industries
on a trade mission to Germany, Hungary, and the Czech Republic.
Researched local markets and arranged and conducted business
meetings on behalf of clients for international marketing
EDUCATION & CERTIFICATIONS
Master of Business Administration (International Business,
University, Halifax, NS, Canada
Bachelor of Commerce (Accounting, Marketing)
Mary's University, Halifax, NS, Canada
Nutrition Consulting Certificate
Gloria Packard School of Nutrition, Montreal, QC, Canada (currently
enrolled by correspondence)
Business Development Seminars Financial Statement Interpretation,
Chairing Effective Board Meetings, Marketing & Exporting.
Growth Opportunities Agency, Digby, NS, Canada (2003)
Certificate of Japanese Language Proficiency Level II (score:
82.75%) Tokyo, Japan (2001) Ability to converse, read, and
write about general matters. Approximately 1,000 kanji and
professional website copywriter today...