Putting Your Website Copywriter to Work for You
A copywriter who already understands your industry can save you considerable time and more readily produce copy that speaks with a trusted voice to your target audience.
While I’ve written for over 40 industries, I still find my copywriting services in extremely high demand by companies operating in industries for which I have no prior experience.
Don’t get me wrong, that’s entirely normal. A good copywriter takes the time to understand your industry. They can adapt their voice to the needs of your audience. But still I am always looking to find a way to provide even greater value to the growing number of clients who approach me. That’s why I’ve narrowed my focus to write for the types of businesses I enjoy working with most.
But you should understand there are copywriters who have experience in just about every industry you can imagine (I’ve written for such niches as equine embryo transfer!) Finding them is difficult, because copywriters tend to promote themselves as generalists. Over the years, I’ve gathered a resource of copywriters who hold specialized knowledge in different industries. If your business is not a good fit for my copywriting services, I can help you find the copywriter who will conjure up the magic you need.
If you should decide you want to work with me and your business is a good fit, here are some administrative details you should know.
I prefer to have at least 2 weeks to complete an assignment. This will depend on a lot of factors, though, such as my schedule, your deadlines, the size of the assignment, etc. I’m flexible, so let me know what you’re up against and I’ll do my best to help you. Existing, ongoing clients will always receive priority. I’ve even occasionally moved mountains to meet a deadline to help them, so just talk to me.
I will provide an electronic invoice that lets you click through to pay by MasterCard or Visa on PayPal, or you can send me a check. Terms are generally net 15. I bill on or around the last day of each month for work completed during that month.
If you skipped right to this part, you have to know that my fees are the same regardless of whether I enlist the skills of a specialist copywriter and work in a team to produce your copy, or whether I work directly with you. I will always select the optimal talent and resources to ensure your copy turns out the best that it can.
My fees vary by assignment, industry, topic, length, and all the details of the project. Just email me to find out what I need for a custom quote.
For a general idea of pricing, start on my copywriting services page.
Fees include support and guidance in your website messaging, audience profiling, background research, suggestions for images, conceptualization, and proofreading after implementation.
“Lisa, the copy is fantastic! I really like it! The suggestions you make about font and the contact us page are very logical and I will pass them along to my designer. You have captured everything I wanted to say and more.” –Jesse Rivera, President, Enchantment by Design