Blogging, blogging, blogging. I love it. Especially when it pulls from my direct experience.
In fact, I am of the opinion that in order to be effective, blog writing must pull from direct experience.
If you’re looking to hire a copywriter to write your blog, make sure they know your industry and can get really charged up about your products. Otherwise, your blog will not have the personal depth your customers are looking for, and it will not do much for your brand. (Of course it can still do wonders for your SEO. But you want to engage all that traffic once your blog is ranking well, right?)
My latest blogging gig is writing for the fun and trendy Beanie Designs blog. This blog accompanies the Beanie Designs website, which sells beautiful handmade baby hats. However, the blog is more about being a parent than buying hats.
I’ve written for other areas I’m knowledgeable in, particularly Internet marketing. But I’m up to my neck every day in parenting, and honestly, this is a subject that’s near and dear to my heart. Thus, you’ll see my passion and experience come across in the topics and content I write for the blog. I doubt I could do that for, say, plumbing.
However, don’t be discouraged if you’re operating a plumbing blog and want help from a professional blogger to build your content. Just be prepared to help your copywriter become familiar with your audiences and their challenges.You should also actively suggest content and inspiration. After working together for a while, your copywriter should be able to write as a member of your company.
And, of course, if you have even the slightest inclination toward blogging yourself, you can create really powerful content on your own and then get a professional’s feedback. I feel that a business owner or other passionate person involved directly in the business can ultimately provide the blog content that will resonate best with the company’s audience.
What do you think?