Website Copywriter – SEO & Web Content Writing Samples
Web site copywriting, SEO copywriting, and online content development services I provide include helping you plan your website content, promote your content, copywriting, editing, and proofreading of your web designer’s work. (If you’re also interested in optimizing your web site for better search performance (SEO) get in touch with SEO Advantage.)
Enjoy below a few of my samples of web copywriting for clients across different industries.
Technology startup development agency
This forward-thinking agency based in Belgium is helping startups change the world. I assist with thought leadership ghost-writing for the blog, case studies and several key pages on the website. I also contribute to content marketing efforts and outreach as well as social media.
Online recruiting service
I worked in a small team to help create this website supporting a new online hiring tool. My contributions included all copy on the site, from generating FAQs to expressing the company’s values, to reviewing pricing and backend copy.
Ecommerce website copywriter samples
1. Web copywriting for international scooter manufacturer
Scooters are a great way to get around without killing the planet so quickly, and I just love anything that makes an eco-friendly lifestyle easier. Enter Peace Scooters, a Chinese manufacturer of high-quality scooters (really!) sold at a very reasonable price. This company has personality galore, and I am delighted every chance I have to contribute to its online presence. Sample category page (including brief product descriptions)>>
2. Content development for children’s wear site and parenting blog
Beanie Designs offers exquisite baby and toddler hats and accessories, and they’ve hired me to provide an engaging, consistent voice for their brand. I post regularly in the company’s blog, and we are also working on original copywriting throughout the website. Here are some pages to start with >>
3. Web copywriting for online computer bag retailer
With ebags.com as a competitor, CoolComputerBags.com needed some real oomph to help its site rank high for important keyword terms. I worked with the staff and its SEO company to create category page copy as well as press releases and other website copy/articles. Sample category page copy to be found at the bottom of the page >>
Website copywriting for floral designer
This high-demand floral designer was redoing her website. Her original copy had never really captured the right voice for her company, though it got the facts across. She was ready to take it to the next level now, with a new design and new copy. But she’d run into snags. Her new copywriter wasn’t quite getting the message right. A new search turned up LisaBanks.com, and she had a good feeling about working with me. I helped her frame her crucial About Us and Services pages in just the right type of language she’d been looking for.
Copywriting for top consumer brand
I provided ongoing website copywriting services for one of America’s most recognized brands, Mr. Coffee®. My goals were to provide ideas and copy to build interaction with customers and encourage promotions and sweepstakes participation. During that time, I wrote regularly updated content for the site’s Coffee Tips, Coffee Trends, Tea for Health, Special Occasions, and I reviewed changes made on the site. Mr. Coffee® – Tea for Health (View as PDF)
Online copywriting for jewelry designer (coming soon)
Website copywriting for psychologist
Southeast Psychological Consulting is focused on helping people make relationships work. The copy has to work to make people feel comfortable reaching out to ask for help. Plus, the site totally rules Google for it’s main target terms! I worked with the talented G.Zapien to create this site.
Online copywriting for industrial service
This bioassay testing lab was getting most of its new clients through referrals by happy customers. But competitors were creeping in with fancy, search engine optimized sites. Note two especially effective techniques to increase readership: highlighting of important text and links at the bottom of the copy that direct the site visitor through a specific pathway on the site.
B2B lead generation online copywriting for software company
In my role with SEO Advantage, I have had the opportunity to work with many clients who dominate their industry online. Blackbaud is the leading global provider of fundraising, financial management, business intelligence and school administration software and related services for nonprofits, serving approximately 13,000 organizations worldwide. I supported their success with B2B landing page copywriting – see some samples here:
1. Strategic enrollment management landing page and corresponding whitepaper (view as PDF) Strategic Enrollment Management
2. Document scanning and imaging landing page
Lead generation website copy for digital signage content service
As senior copywriter at an ad agency, I worked with the creative director to pioneer the firm’s advances into content creation for digital signage networks. A partnership with Scala allowed us to showcase our narrowcasting content services at the industry’s largest tradeshow. I wrote the website that provides the main vehicle for the firm’s digital signage content sales.
Online copywriting for virtual home tours
Already a competitive industry online, the real estate market now has a new method of reaching home buyers. MouseHouseTours offers online virtual home tours to help real estate agents and FSBOs sell homes, achieving top search engine visibility for each featured home, thanks to SEO Advantage. The copy needed to address the unique concerns of three distinct audiences and convince surfers to sign up for a virtual home tour or sponsorship package online. View SEO copywriting for the real estate market >>