<?xml version="1.0" encoding="UTF-8"?><rss version="0.92">
<channel>
	<title></title>
	<link>http://www.lisabanks.com</link>
	<description>Online copywriter -  Web content that speaks to the hearts of your customers</description>
	<lastBuildDate>Wed, 06 Jul 2011 18:08:52 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	<!-- generator="WordPress/3.0.4" -->

	<item>
		<title>Copywriters, keep your clients! It&#8217;s harder to find new ones</title>
		<description><![CDATA[Everyone in business knows it&#8217;s easier (and cheaper) to keep an existing client than to get a new one. But copywriters can get lazy. I know, I&#8217;ve been on the receiving end of freelance copywriters&#8217; work as a previous marketing director. And it&#8217;s super annoying when a copywriter who has done beautiful work the first [...]]]></description>
		<link>http://www.lisabanks.com/bloopers/copywriters-keep-your-clients-its-harder-to-find-new-ones.htm</link>
			</item>
	<item>
		<title>Write captions for images you post in your blog</title>
		<description><![CDATA[Take it from a copywriter, there are several reasons why it&#8217;s a good idea to use captions with the images you post in your blog. People read captions more than any other element on a page (except the headline and perhaps subheadings). This means your captions are a great way to get your message across [...]]]></description>
		<link>http://www.lisabanks.com/website-work/write-captions-for-images-you-post-in-your-blog.htm</link>
			</item>
	<item>
		<title>How to find new copywriting clients</title>
		<description><![CDATA[Create a kickass website highlighting your copywriting skills. That&#8217;s it. That&#8217;s the answer. But since I can&#8217;t have a blog post with only two lines, I&#8217;m going to elaborate a bit. Because if you&#8217;re a copywriter who knows anything about writing for websites, then you probably know that not just any website you throw up [...]]]></description>
		<link>http://www.lisabanks.com/resources/how-to-find-new-copywriting-clients.htm</link>
			</item>
	<item>
		<title>High-quality content: writing for your readers (and SEO)</title>
		<description><![CDATA[High-quality content is now the biggest concern of online marketers. We have Google to thank in part for their recent Panda/Farmer update. And I&#8217;d also like to think that website owners are reaching a maturity level where it&#8217;s understood that their readers want more high-quality content to help in their research and buying process. What [...]]]></description>
		<link>http://www.lisabanks.com/website-work/high-quality-content-writer-seo.htm</link>
			</item>
	<item>
		<title>Hiring a copywriter to blog for you</title>
		<description><![CDATA[Blogging, blogging, blogging. I love it. Especially when it pulls from my direct experience. In fact, I am of the opinion that in order to be effective, blog writing must pull from direct experience. If you&#8217;re looking to hire a copywriter to write your blog, make sure they know your industry and can get really [...]]]></description>
		<link>http://www.lisabanks.com/social-media/hiring-a-copywriter-to-blog-for-you.htm</link>
			</item>
	<item>
		<title>Lisa Barone makes learning about online marketing fun</title>
		<description><![CDATA[The first person I&#8217;m going to introduce you to in my Interesting People blog category shares my first name: Lisa Barone. Chief branding officer and co-founder of online marketing firm Outspoken Media, she blogs and tweets witty, helpful commentary in between helping her firm&#8217;s clients with SEO and social media. Why I like Lisa Barone [...]]]></description>
		<link>http://www.lisabanks.com/interesting-people/lisa-barone-makes-learning-about-online-marketing-fun.htm</link>
			</item>
	<item>
		<title>Online marketing tasks for small businesses</title>
		<description><![CDATA[Copywriters like me help businesses by writing websites and other content like online articles, directory listings, social media profiles, etc. But if you&#8217;re a small business owner, it can be overwhelming just knowing where to start. What&#8217;s really necessary and what&#8217;s not? Do you need a blog? A Facebook page? There are literally thousands of [...]]]></description>
		<link>http://www.lisabanks.com/resources/online-marketing-tasks-small-business.htm</link>
			</item>
	<item>
		<title>Copywriter Rates &amp; Fees &#8211; Look Beyond the Numbers</title>
		<description><![CDATA[Copywriter rates and fees vary as much as the copywriters behind them. Some bill by the hour, others will quote a project fee each time. Still other copywriters ask for a monthly retainer in order to set aside time to work with you. If you&#8217;re looking to work with a copywriter, you need to be [...]]]></description>
		<link>http://www.lisabanks.com/website-work/copywriter-rates-fees-look-beyond-the-numbers.htm</link>
			</item>
	<item>
		<title>A Copywriter&#8217;s Take on Social Media</title>
		<description><![CDATA[Social media is all the rage. So how can a copywriter help companies looking to do better on social media platforms like Facebook, Twitter and LinkedIn? I&#8217;m torn on this. I feel that social media marketing can be most effective when the communications come directly from the company&#8217;s employees themselves. Especially if you have internal [...]]]></description>
		<link>http://www.lisabanks.com/social-media/copywriters-social-media.htm</link>
			</item>
	<item>
		<title>Need an idea? Go to the bathroom.</title>
		<description><![CDATA[I&#8217;m sitting at Starbucks working on copy for a client right now. Their About page is lacking, and I need a way to introduce some unique points about the company. Ugh, I&#8217;m stuck. I don&#8217;t just want to rewrite the same thing every other website in this industry says. Okay, time for a bathroom break. [...]]]></description>
		<link>http://www.lisabanks.com/copywriters-life/need-an-idea-go-to-the-bathroom.htm</link>
			</item>
</channel>
</rss>

