It’s tempting, as a copywriter. You want your new copywriting client to weigh in on the direction you’re taking. So you send them the document you’ve been working on to get their input. It’s an amateur copywriter’s mistake. Here’s why: You never want to show your client less than your best copywriting. You need to […]
Everyone in business knows it’s easier (and cheaper) to keep an existing client than to get a new one. But copywriters can get lazy. I know, I’ve been on the receiving end of freelance copywriters’ work as a previous marketing director. And it’s super annoying when a copywriter who has done beautiful work the first […]
So, you sell Camera Lenses? Or, your latest innovation is an Email Marketing Solution that gives Clients more access to Leads? Grrrr, it drives me batty. Capitalizing generic words does not make them sound more important to the reader. Rather, it confuses. While you may not, many in your audience still remember the rule from […]
Referrals can be a good source of leads, and most business people welcome – no, encourage – them. But if you were too busy already, would you turn down someone who said they’d like to get to know you, because they may have clients to refer?